The news this week that the DCC is looking for a new slogan to brand Dunedin has had people putting their thinking caps on to come up with a clever city catch phrase.

Otago NORML, which advocates for cannabis law reform, believe they are way ahead of the DCC and have already re-branded Dunedin 'Dunsterdam - the cannabis capitol of the South Pacific'.

Otago NORML spokesman Abe Grey says that given the amount of tourism generated by liberal cannabis laws in city's such as Amsterdam and Vancouver, the slogan could be a simple way to grow Dunedin's tourist base.

Grey says that the group will present its idea to the Council, but feels 'sitting councillors are likely to play to the choir of prohibitionists in our society', and therefore doubts it will be accepted.

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