Video Ezy is the latest brand to launch on-demand content through the internet, in an effort to move with the times.

It's the largest franchised DVD rental chain in New Zealand, and now it's the only one to have an online rental platform.

Video Ezy On Demand will allow users to pay for selected content, including thousands of movies and the latest releases.

There are 90 Video Ezy stores in the country, which will continue to operate as usual.

Online content will be able to be viewed on the latest ''smart televisions'', as well as through most digital devices connected to the internet, such as computers and smart phones.