A new survey is shedding light on the coffee-drinking habits of Otago residents in comparison to the rest of the country.

The consumer survey shows Otago drinkers spend an average of $13 a week on espresso from chain stores.

And they're more likely to go out of their way for a good cup of coffee than any other Kiwis.

Almost 2000 people who bought espresso coffee from a chain store in the last six months were surveyed.

Almost half of those from Otago said they couldn't start the day without coffee.

And a third drink more coffee than they think they should.

On average Kiwis spend about $700 a year on espresso.